Shopping will continue after Black Friday, and those willing to spend will have a chance to support local businesses during Small Business Saturday.

Small Business Saturday, which falls between Black Friday and Cyber Monday, supports the national movement to drive consumers to shop at local, independently owned businesses during the heaviest shopping weekend of the year.  

Nov. 26 will be the seventh annual Small Business Saturday, a national promotion sponsored by American Express.

The special promotion was created as a day to support local small businesses that create jobs, boost the economy and preserve neighborhoods around the country.

Small businesses have generated two out of every three net new jobs over the past 15 years and employ over half of all private sector employees.

Halifax County is the home to many small businesses county residents will have an opportunity to support Saturday.

“It is important to shop local,” said Destination Downtown South Boston Executive Director Tamyra Vest. “Small locally owned businesses are what give communities its character and liveliness.”

Vest added, “When you shop at small businesses, it creates growth. And when that money is invested back into our community, it is nice to see that growth right here within our own front yard.”

Halifax Assistant Town Manager Denise Barksdale said, “Shopping locally helps to keep our main streets alive all while being able to enjoy a more personal shopping experience with a business owner or even a family that you know versus shopping a big box store. Our small businesses also help drive tourism all while boosting our economy.”

“There are many ways to strengthen our community, and one very easy way is buying local,” said Halifax County Chamber of Commerce President Mitzi McCormick. “Whether it’s a restaurant, a retail shop or antique store, buying local has many benefits, and a stronger community is only one of them.

“Local businesses also support non-profits and sports teams within our community as well. It is important to support them as they do our community,” she continued. 

Small businesses are critical to the nation’s overall economy. Over the past two decades, small businesses have generated 65 percent of net new jobs. Small businesses currently pay 44 percent of total U.S. private payroll.

Destination Downtown South Boston is partnering with the town of Halifax, Halifax Village Association, Halifax County Chamber of Commerce and the town of South Boston to encourage locals to visit their favorite locally owned businesses.

Shoppers are being asked to share where they choose to #ShopSmall by taking selfies with their favorite business’s owner, signage, staff, products, etc.

Post the selfie online with the tags #ShopSmall, #ShopSmallSOBO, and #ShopSmallHali.