Halifax County Tourism has received $20,000 from the Virginia Tourism Corporation’s (VTC) Recovery Marketing Leverage Program.
The program’s goal is to help local and regional tourism entities attract more visitors by leveraging limited local marketing dollars through a local match of the state grants funds.
Halifax County Tourism plans to use the VTC Recovery Marketing Leverage grant funds to bring more women tourists to the area by promoting “girlfriend getaways,” according to a news release issued Friday by LaTonya Sadler Hamilton, director of tourism for Halifax County.
Framed around the idea of Halifax County Tourism’s current branding efforts, “What Makes Your Heart Race,” the “girlfriend getaway” itinerary offers a variety of opportunities to facilitate “bonding, socialization and to create memorable experiences among best friends, siblings, and mothers and daughters,” according to the news release.
The grant will support the efforts by providing funds for targeted digital marketing, electronic newsletters, social media engagement, photography, ad placement in regional magazines and national newspapers.
“We are positioned here in Halifax County to provide exciting experiences for visitors. We believe we have put together wonderful multi-faceted itineraries to appeal to a myriad of women looking for adventure, relaxation or a bonding experience,” Hamilton explained. “We continue to be keenly aware that tourism brings outside dollars into our community and it provides jobs for our residents. The Tourism Corporation grant will allow us to focus marketing efforts in spring 2021 to drive tourism to Halifax County.”
The tourism and hospitality industries in Virginia have been hit hard by the COVID-19 pandemic. As Virginia gradually reopens for business, VTC offered the grant funds as a first step to re-entry into the marketplace to spur economic activity and future travel across the Commonwealth of Virginia, the news release states.
More than $1.9 million in matching grant funds were awarded to 161 local tourism initiatives through the VTC’s Recovery Marketing Leverage Program.
This funding cycle, local partners will provide more than $5.6 million in-kind value to match the VTC grants. The grants will ultimately impact 483 statewide tourism entities.
“Tourism is a crucial section of the Virginia economy and when we invest in this industry, we support local job creation and drive regional economic growth, which is desperately needed now due to the pandemic,” said Governor Ralph Northam, in the news release. “These funds give localities and businesses access to critical marketing resources that will help bring more travelers to our Commonwealth, increase visitor spending, and grow demand for Virginia products.”
Tourism is one of the commonwealth’s largest economic drivers. Visitors to Halifax County spent more than 51 million in 2019, supporting 548 work opportunities and contributing $2,905,555 in local and state tax revenue, according to the news release.
Halifax County Tourism’s mission is to serve the “broader interests of the economy of Halifax County by promoting it as an attractive travel destination to support, maintain, and expand efforts to strengthen the economic position and provide opportunity for people in the community,” as stated in the news release.
To learn more, visit gohalifaxva.com