The Halifax County Tourism Board announced Monday morning LaTonya Sadler Hamilton has been hired as Halifax County’s new tourism director and will start Wednesday.  

Hamilton, a five-year employee and contractor in the tourism office, will replace long-time director Linda Shepperd who retired Tuesday.    

“I am honored to be chosen to lead the county’s efforts in this rapidly-evolving industry,” Hamilton said. “I look forward to continuing the impressive work started by Linda Shepperd and working collaboratively with our attractions, economic development and our government leadership to make our county a premier place to live, work and play.”

“We’re excited to have a person with LaTonya’s talent and credentials,” said board chairman Tom Raab. “She will bring great energy and creativity as tourism director and has a good pulse on the community. Her education, experience and understanding of tourism’s economic impact in Halifax County were important factors that led to her selection.”

Hamilton has a BA from the University of Virginia and a Master of Business Administration from Averett University. She lives in South Boston with her husband, Will, and their two-year-old daughter.

Hamilton brings a wealth of experience and knowledge to the position. She has worked tirelessly to promote Halifax County and coordinated local events such as SoBo Brew Fest and Halifax County Restaurant Week.