Badcock Home Furniture & More, a 115-year-old family-run business, held an official ribbon cutting Monday at its newest location at 2205 Wilborn Ave. in South Boston.

Badcock now has opened 10 stores in 15 years in Virginia, with the store in South Boston the sixth store opening in three years.

On hand for the ribbon cutting were a number of Badcock officials in addition to Ed Owens, South Boston mayor, and Tom Raab, South Boston town manager.

Rob Burnette, CEO and president of W.S. Badcock Corporation, said Monday the key to Badcock’s success is a focus on the customer, creating a family environment and creating lasting relationships.

Bill Pou, whose office sits merely feet away from the original store opened by founder Henry Badcock in Mulberry, Florida, in 1904, remarked that signage on that store included a slogan saying, “I’ll treat you right.”

That slogan still is the centerpiece of the operation today, Pou added.

Storeowner Paul Myers, who now owns six stores, also was on hand for the ribbon cutting as was Badcock executive Mitchell Stiles, a fifth-generation member of the Badcock family.

Also participating in the ribbon cutting was Shanese Bennett, store manager.

Customers had the opportunity to browse through the store after the ribbon cutting, perusing through a selection of furniture, mattresses, appliances and flat screen televisions.

Another Badcock executive attending the ribbon cutting, Justin Garner, also addressed the family atmosphere surrounding the company.

Over 300 Badcock stores are owned by individual men and women.

“You’ve turned an empty building into something nice,” said Owens. “You’ve created employment and economic development.”

Badcock officials also presented a $2,500 donation to Families Embracing Autism Together (FEAT) at Monday’s ribbon cutting. On hand to accept the donation were Shannon Facchini and Taylor Parrish.

Families Embracing Autism Together is an organization focused on providing resources to area families affected by autism.