Goody’s of South Boston is closing but will re-open under a different name, “Gordmans” in 2020, according to Blakeley Graham, manager of brand publicity for Stage, which owns both the Goody’s and Gordmans brands.

Goody’s of South Boston is closing, but it will reopen under a different name, according to Blakeley Graham, manager of brand publicity for Stage.

The Goody’s store is planned to close in the days leading up to the Gordmans grand opening in the spring of 2020, Graham said on Thursday.

“Both Goody’s and Gordmans are part of the Stage community of stores,” Graham added.

The conversion from Goody’s to Gordmans should take less than two weeks, Graham estimated.

All current Goody’s associates will be offered jobs at Gordmans, and additional associates also will be hired during a job fair early next year, according to Graham.

Stage has been converting a number of its Goody’s stores because consumers are responding positively to Gordmans’ off-price offerings, Graham explained.

“Gordmans is an off-price retailer, which means that it has a wide array of merchandise for the entire family at the lowest possible prices compared to department stores,” explained Graham.

“Gordmans, which has been delighting shoppers for more than 100 years, has fresh new merchandise deliveries arriving weekly.”

The Gordmans of South Boston will carry popular name brand apparel, home décor, footwear, gifts, accessories and fragrances, among other items for the family, according to Graham.

In March, Stage Stores, which operates over 700 specialty department stores under the Goody’s, Palais Royal, Bealls, Peebles and Stage brands and 87 Gordmans stores, announced it plans to convert almost 80 of its stores to the Gordmans banner in 2019.

Stage Stores acquired almost 50 stores and a distribution center from Gordmans in 2017 when Gordmans filed for bankruptcy and converted the stores into those with an off-price model.

According to published reports, Stage Stores plans Gordmans stores to transition from the specialty department store business model and more toward stores such as T.J. Maxx, Ross and Burlington, members of the off-price retail sector.

To learn more about Gordmans, visit