The Power of Produce, or PoP!, program returns to the Downtown South Boston Farmers Market.

According to Market Manager Ben Capozzi, every weekend through August, kids 18 and under are invited to the market to sample a weekly fruit or vegetable item. If they take two bites, they receive a $5 voucher to spend at the market.

The PoP Program is a national program brought to the Downtown South Boston Farmers Market in 2018. With help from Halifax Sentara, Abbott’s Farm Supplies and Healthy Harvest Community Garden, the program was an overwhelming success, serving more than 400 children spending more than $2,000 with local farmer vendors.

This year, Healthy Harvest Community Garden is sponsoring the program, and garden volunteers will be on hand each month to talk about fresh fruit and vegetables, hand out healthy eating guides and offer educational content for young and old alike.

Kids who participate in the program are encouraged to come back every week, and they can spend their $5 voucher on fresh produce, canned items, healthy baked goods and even edible plants and vegetable starts for their own gardens.

Capozzi said, “Some children come to the market and are skeptical at the beginning of the season. They don’t recognize a lot of vegetables, but it’s wonderful to see them by the end of the season as experienced produce shoppers, asking questions and to see their eyes light up for something like watermelon or strawberries. I’ve seen kids carry off melons big as they were, and our farmer vendors love it.”

For more information about the PoP program or to become a vendor at the market, contact Capozzi at 434-489-7533.

Persons can also “like” the market on Facebook for all the latest information. The market is located at 300 Broad Street in Downtown South Boston.